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Tuesday, May 3, 2016

DELHI GHOOM AAYE.

Delhi is the traditional and present day capital of India. It is the third largest city of the world. After Independence on 15th August 1947, Delhi was officially declared as the Capital of republic. In 1991, it was declared as the National Capital Territory.

Each year Delhi draws a huge number of tourists. The sites of interest are categorized in three areas. First, the British build New Delhi with all its government buildings. Second, all the historical monuments which have been left b the dynasties, who ruled Delhi. At third place, there are some great religious places.
Some of the worth visiting places are: India Gate, Rashtrapati Bhavan, Qutub Minar, Jama Masjid, Humayun’s tomb, Birla Mandir, Lotus Temple and many more.

To give our tourists an extraordinary insight of the Capital, we bring to you “ Delhi Ghoom Aaye” – Delhi tourism and transportation limited corporation that conducts city sightseeing and excursion tours. Our tourism also introduces adventurous activities like boating, and rock climbing.


Our tourism has also collaborated with “Delhi Haat” partners where the tourists have all the food items and beverages of different states at one place.

Delhi’s culture is diverse because of huge influx of migrants from different parts of the country. The amalgamation of various companies, traditions and religion has painted Delhi in colors that are brought all over India. People belonging to various castes and cultures live in Delhi. As a result, all major festivals are celebrated with equal fervor. Some of the mediums of promotion of our ‘Delhi Ghoom Aaye’ tourism are that we provide:

Production of Maps: our tourism supports the production of Delhi Maps. They are printed regularly and are also very handy for the tourists. These maps are found everywhere such as shopping complexes, tour operators offices, hotels etc. and are also Free of cost.

Delhi Darshan Guide: this is a coffee table book for leisure travelers. This book provides the visitors with relevant accurate and interesting information. The booklet comprises of 65 pages and it’s a compact size. The various sections comprise of portraying Delhi as a city with an excellent infrastructure, ancient history, adventure, sports etc.


Publicity through Print and Electronic Media: Delhi Ghoom Aaye has a well-planned advertising schedule that comprises advertising magazines, planners and guidebooks. Radio also plays a role in advertising the campaign during new launches etc. Radio spots are also best used. Images at regular intervals also provide an effective reach.

Organization of Fairs and Festivals: fairs and festivals have a unique way of presenting the cultural glimpse of a region. They are helpful to show case the rich heritage, lifestyle and cultural strength of a destination. Delhi Ghoom Aaye has prepared a plan to organize these cultural events such as kite Flying festival, dance festival, bhakti festival and garden tourism festival.

These are some of the ways our campaign focuses on to bring the attention of the people.
Some of our business collaboration partners are: Delhi Tourism department- Cross Section and Incredible India.



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