Delhi
is the traditional and present day capital of India. It is the third largest
city of the world. After Independence on 15th August 1947, Delhi was
officially declared as the Capital of republic. In 1991, it was declared as the
National Capital Territory.
Each
year Delhi draws a huge number of tourists. The sites of interest are
categorized in three areas. First, the British build New Delhi with all its
government buildings. Second, all the historical monuments which have been left
b the dynasties, who ruled Delhi. At third place, there are some great
religious places.
Some
of the worth visiting places are: India Gate, Rashtrapati Bhavan, Qutub Minar,
Jama Masjid, Humayun’s tomb, Birla Mandir, Lotus Temple and many more.
To
give our tourists an extraordinary insight of the Capital, we bring to you “ Delhi Ghoom Aaye” – Delhi tourism and
transportation limited corporation that conducts city sightseeing and excursion
tours. Our tourism also introduces adventurous activities like boating, and
rock climbing.
Our
tourism has also collaborated with “Delhi Haat” partners where the tourists
have all the food items and beverages of different states at one place.
Delhi’s
culture is diverse because of huge influx of migrants from different parts of
the country. The amalgamation of various companies, traditions and religion has
painted Delhi in colors that are brought all over India. People belonging to
various castes and cultures live in Delhi. As a result, all major festivals are
celebrated with equal fervor. Some
of the mediums of promotion of our ‘Delhi
Ghoom Aaye’ tourism are that we
provide:
Production of Maps: our tourism supports the
production of Delhi Maps. They are printed regularly and are also very handy
for the tourists. These maps are found everywhere such as shopping complexes,
tour operators offices, hotels etc. and are also Free of cost.
Delhi Darshan Guide: this is a coffee table
book for leisure travelers. This book provides the
visitors with relevant accurate and interesting information. The booklet
comprises of 65 pages and it’s a compact size. The various sections comprise of
portraying Delhi as a city with an excellent infrastructure, ancient history,
adventure, sports etc.
Publicity through Print and
Electronic Media: Delhi Ghoom Aaye has a well-planned advertising schedule that
comprises advertising magazines, planners and guidebooks. Radio also plays a
role in advertising the campaign during new launches etc. Radio spots are also
best used. Images at regular intervals also provide an effective reach.
Organization of Fairs and
Festivals:
fairs and festivals have a unique way of presenting the cultural glimpse of a
region. They are helpful to show case the rich heritage, lifestyle and cultural
strength of a destination. Delhi Ghoom Aaye has prepared a plan to organize
these cultural events such as kite Flying festival, dance festival, bhakti
festival and garden tourism festival.
These
are some of the ways our campaign focuses on to bring the attention of the
people.
Some
of our business collaboration partners are: Delhi Tourism department- Cross Section and Incredible India.

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